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		<title>Shetland Tourism Association</title>
		<link>https://www.shetlandtourismassociation.org/</link>
		<description>The latest news from Shetland Tourism Association</description>
		<language>en-gb</language>
		<copyright>Copyright Shetland Tourism Association 2026. All rights reserved.</copyright>		<pubDate>Fri, 04 Apr 2025 17:11:00 +0100</pubDate>
		<lastBuildDate>Fri, 04 Apr 2025 18:13:19 +0100</lastBuildDate>
				<ttl>60</ttl>
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				<item>
			<title>Tourist Office Under New Ownership! Fundraising Begins!</title>
			<link>https://www.shetlandtourismassociation.org/news/tourist-office-under-new-ownership</link>
			<description><![CDATA[<p>The tourist office is saved! Or, well, it will be - theres a lot of work to be done!</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/tourist-office-under-new-ownership</guid>
			<pubDate>Fri, 04 Apr 2025 17:11:00 +0100</pubDate>
		</item>
				<item>
			<title>Save the Tourist Office</title>
			<link>https://www.shetlandtourismassociation.org/news/save-the-tourist-office</link>
			<description><![CDATA[<p>Shetland&#039;s only tourist office is about to close forever! We need to save it!</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/save-the-tourist-office</guid>
			<pubDate>Fri, 09 Aug 2024 16:00:00 +0100</pubDate>
		</item>
				<item>
			<title>Shetland Tourism Association Conference 2022</title>
			<link>https://www.shetlandtourismassociation.org/news/shetland-tourism-association-conference-2022</link>
			<description><![CDATA[<p>Shetland&#039;s first ever Tourism Industry Conference is to be held on the 15th November, 2022</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/shetland-tourism-association-conference-2022</guid>
			<pubDate>Fri, 28 Oct 2022 16:03:00 +0100</pubDate>
		</item>
				<item>
			<title>Scotland&#039;s Tourism Industry Conference 2022</title>
			<link>https://www.shetlandtourismassociation.org/news/scotlands-tourism-industry-conference-2022</link>
			<description><![CDATA[<p>Scotland’s Tourism Industry Conference 2022: new world, new opportunity, new responsibility. Tickets available now.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/scotlands-tourism-industry-conference-2022</guid>
			<pubDate>Wed, 28 Sep 2022 13:30:42 +0100</pubDate>
		</item>
				<item>
			<title>Scottish Tourism Alliance Survey: Economic Conditions for Scotland’s Tourism Industry</title>
			<link>https://www.shetlandtourismassociation.org/news/scottish-tourism-alliance-survey-economic-conditions-for-scotlands-tourism-industry</link>
			<description><![CDATA[<p>The Scottish Tourism Alliance has launched its most comprehensive study into economic conditions for Scotland’s tourism industry.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/scottish-tourism-alliance-survey-economic-conditions-for-scotlands-tourism-industry</guid>
			<pubDate>Sat, 21 May 2022 16:24:00 +0100</pubDate>
		</item>
				<item>
			<title>Final Results of the STA Tourism Services Assessment Study are published</title>
			<link>https://www.shetlandtourismassociation.org/news/final-results-of-the-sta-tourism-services-assessment-study-are-published</link>
			<description><![CDATA[<p>Download the full Tourism Services Report here.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/final-results-of-the-sta-tourism-services-assessment-study-are-published</guid>
			<pubDate>Mon, 22 Nov 2021 21:48:19 +0000</pubDate>
		</item>
				<item>
			<title>STA Elects New Chairperson</title>
			<link>https://www.shetlandtourismassociation.org/news/sta-elects-new-chair</link>
			<description><![CDATA[<p>The Shetland Tourism Association held its AGM on Wednesday the 10th of November. Jolene Garriock, owner of Island Vista, was elected as the association&#039;s new chairwoman after Emma Miller stepped down.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/sta-elects-new-chair</guid>
			<pubDate>Mon, 22 Nov 2021 20:55:32 +0000</pubDate>
		</item>
				<item>
			<title>Tourism Study Seeks Local Residents’ Input</title>
			<link>https://www.shetlandtourismassociation.org/news/tourism-study-seeks-local-residents-input</link>
			<description><![CDATA[<p>The Shetland Tourism Association’s ongoing study into the health of the local tourism industry is now open for public consultation. The STA wants to hear your opinions on the sector.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/tourism-study-seeks-local-residents-input</guid>
			<pubDate>Fri, 22 Oct 2021 22:48:52 +0100</pubDate>
		</item>
				<item>
			<title>Emerging picture of the Shetland Tourism Sector in 2021 and beyond</title>
			<link>https://www.shetlandtourismassociation.org/news/emerging-picture-of-the-shetland-tourism-sector-in-2021-and-beyond</link>
			<description><![CDATA[<p>Have you participated in the STA&#039;s local Tourism Services Assessment yet? If not, we need you to get in touch. The address is survey@islandvista.co.uk</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/emerging-picture-of-the-shetland-tourism-sector-in-2021-and-beyond</guid>
			<pubDate>Thu, 12 Aug 2021 17:12:00 +0100</pubDate>
		</item>
				<item>
			<title>Let&#039;s Grow Adventure Tourism</title>
			<link>https://www.shetlandtourismassociation.org/news/lets-grow-adventure-tourism</link>
			<description><![CDATA[<p>Applications are now open to Shetland businesses for the sector development programme Let&#039;s Grow Adventure Tourism.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/lets-grow-adventure-tourism</guid>
			<pubDate>Tue, 03 Aug 2021 17:51:00 +0100</pubDate>
		</item>
				<item>
			<title>Scottish Tourism Leadership Programme Launched</title>
			<link>https://www.shetlandtourismassociation.org/news/scottish-tourism-leadership-programme-launched</link>
			<description><![CDATA[<p>On Monday the Scottish Tourism Leadership Programme was launched as one of the Scottish Government’s strands of the Tourism Taskforce Recovery Plan.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/scottish-tourism-leadership-programme-launched</guid>
			<pubDate>Tue, 03 Aug 2021 12:18:51 +0100</pubDate>
		</item>
				<item>
			<title>Locus - Public Art Trail launches in Lerwick</title>
			<link>https://www.shetlandtourismassociation.org/news/locus-public-art-trail-launches-in-lerwick</link>
			<description><![CDATA[<p>Four new works of art have been installed in Lerwick and are soon to be joined by two brand new murals, creating an art trial around the town centre, a walking tour with a difference.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/locus-public-art-trail-launches-in-lerwick</guid>
			<pubDate>Tue, 06 Jul 2021 12:45:00 +0100</pubDate>
		</item>
				<item>
			<title>Tourism Services Assessment Gets Underway</title>
			<link>https://www.shetlandtourismassociation.org/news/tourism-services-assessment-gets-underway</link>
			<description><![CDATA[<p>Following the receipt of funding from the VisitScotland Sector &amp; Destination Operational &amp; Market Readiness Fund, a Shetland-wide assessment of tourism services began last week.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/tourism-services-assessment-gets-underway</guid>
			<pubDate>Tue, 25 May 2021 17:48:00 +0100</pubDate>
		</item>
				<item>
			<title>Access to testing for visitors from green list countries.</title>
			<link>https://www.shetlandtourismassociation.org/news/access-to-testing-for-visitors-from-green-list-countries</link>
			<description><![CDATA[<p>As international travel slowly begins to return for those arriving from green list countries, it is not always easy to understand what our duties are. Here is a short guide to the current guidance available for people arriving from abroad who wish to visit Shetland.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/access-to-testing-for-visitors-from-green-list-countries</guid>
			<pubDate>Tue, 25 May 2021 17:28:00 +0100</pubDate>
		</item>
				<item>
			<title>Shetland Tourism Association holds Member Forum to support businesses re-opening safely and responsibly.</title>
			<link>https://www.shetlandtourismassociation.org/news/shetland-tourism-association-holds-member-forum-to-support-businesses-re-opening-safely-and-responsibly</link>
			<description><![CDATA[<p>The 13th of April saw the STA hold a member forum via zoom to discuss how businesses can best approach re-opening safely and responsibly for potential visitors and the wider community.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/shetland-tourism-association-holds-member-forum-to-support-businesses-re-opening-safely-and-responsibly</guid>
			<pubDate>Tue, 20 Apr 2021 17:53:58 +0100</pubDate>
		</item>
				<item>
			<title>Member Forum April 2021</title>
			<link>https://www.shetlandtourismassociation.org/members-area/members-news/member-forum</link>
			<description><![CDATA[<p>A member forum is to be held on April the 13th at 2.30pm</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/members-area/members-news/member-forum</guid>
			<pubDate>Tue, 06 Apr 2021 16:05:20 +0100</pubDate>
		</item>
				<item>
			<title>Tourism Services Assessment: Invitation to Tender</title>
			<link>https://www.shetlandtourismassociation.org/news/tourism-services-assessment-invitation-to-tender</link>
			<description><![CDATA[<p>Individuals or organisations with relevant project management experience are invited to apply to deliver a tourism services assessment project over summer 2021, with funding awarded from VisitScotland&#039;s Sector and Destination Operational and Market Readiness Fund.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/tourism-services-assessment-invitation-to-tender</guid>
			<pubDate>Wed, 10 Mar 2021 10:19:56 +0000</pubDate>
		</item>
				<item>
			<title>Development Officer Post Recruitment</title>
			<link>https://www.shetlandtourismassociation.org/news/development-officer-post-recruitment</link>
			<description><![CDATA[<p>Shetland Tourism Association is currently seeking an individual to take on the role of Development Officer for the organisation. The post will focus on continuing the work of the past 2 years, funded through Shetland Islands Council, Highlands and Islands Enterprise and our own membership fees.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/development-officer-post-recruitment</guid>
			<pubDate>Tue, 19 Jan 2021 11:11:00 +0000</pubDate>
		</item>
				<item>
			<title>Scotland Loves Local</title>
			<link>https://www.shetlandtourismassociation.org/news/scotland-loves-local</link>
			<description><![CDATA[<p>The Shetland Tourism Association has been invited by Visit Scotland to inspire people to Love Local during the festive period. The #ScotlandLovesLocal campaign initiated by Scotland’s Towns Partnership encourages people living in Scotland to support their local businesses.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/scotland-loves-local</guid>
			<pubDate>Thu, 10 Dec 2020 15:23:00 +0000</pubDate>
		</item>
				<item>
			<title>Shetland Tourism Association Chairperson wins award!</title>
			<link>https://www.shetlandtourismassociation.org/news/shetland-tourism-association-chairperson-wins-award</link>
			<description><![CDATA[<p>We are delighted to announce our Chairperson Emma Miller is a 2020 Top 100 Women in Tourism award winner!</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/shetland-tourism-association-chairperson-wins-award</guid>
			<pubDate>Wed, 28 Oct 2020 10:08:00 +0000</pubDate>
		</item>
				<item>
			<title>Lockdown and Local Loyalty</title>
			<link>https://www.shetlandtourismassociation.org/news/lockdown-and-local-loyalty</link>
			<description><![CDATA[<p>Like many businesses throughout Shetland and beyond, Busta House Hotel has faced a challenging year. We spoke to Grant from Busta to hear how they quickly adapted to salvage something from 2020, with the enormous support from local folk in Shetland.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/lockdown-and-local-loyalty</guid>
			<pubDate>Mon, 26 Oct 2020 13:15:48 +0000</pubDate>
		</item>
				<item>
			<title>Fair Isle Bird Observatory Appeal</title>
			<link>https://www.shetlandtourismassociation.org/news/fair-isle-bird-observatory-appeal</link>
			<description><![CDATA[<p>The Fair Isle Bird Observatory, a valued Shetland Tourism Association member, are seeking your help to rebuild the Observatory which was tragically destroyed by fire in 2019. They recently launched an appeal to raise at least £650,000 towards the £7.4m cost of the rebuild…</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/fair-isle-bird-observatory-appeal</guid>
			<pubDate>Fri, 04 Sep 2020 09:27:05 +0100</pubDate>
		</item>
				<item>
			<title>Upskill or gain accreditation</title>
			<link>https://www.shetlandtourismassociation.org/news/upskill-or-gain-accreditation</link>
			<description><![CDATA[<p>Summer is nearly over, and the schools are back, now could be the ideal time to learn some new skills or get accreditation for skills you already have.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/upskill-or-gain-accreditation</guid>
			<pubDate>Fri, 28 Aug 2020 18:31:13 +0100</pubDate>
		</item>
				<item>
			<title>Tourism reopening</title>
			<link>https://www.shetlandtourismassociation.org/news/tourism-reopening</link>
			<description><![CDATA[<p>As Shetland tourism related businesses begin planning to reopen as part of phase two and three of the route map to recovery, we want to ensure that businesses and visitors alike understand the guidance and their responsibilities.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/tourism-reopening</guid>
			<pubDate>Mon, 29 Jun 2020 12:53:00 +0100</pubDate>
		</item>
				<item>
			<title>We are seeking new members</title>
			<link>https://www.shetlandtourismassociation.org/news/we-are-seeking-new-members</link>
			<description><![CDATA[<p>Shetland Tourism Association is seeking new members to join the group and benefit from information provision and support during the current Covid-19 crisis.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/we-are-seeking-new-members</guid>
			<pubDate>Tue, 05 May 2020 00:00:00 +0100</pubDate>
		</item>
				<item>
			<title>Range of support available</title>
			<link>https://www.shetlandtourismassociation.org/news/range-of-support-available</link>
			<description><![CDATA[<p>(This article remains for posterity but some information may no longer be up to date) Businesses across Shetland are being disrupted and severely impacted by the Coronavirus outbreak.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/range-of-support-available</guid>
			<pubDate>Mon, 27 Apr 2020 21:15:00 +0100</pubDate>
		</item>
				<item>
			<title>COVID 19 Information for Visitors</title>
			<link>https://www.shetlandtourismassociation.org/news/covid-19-information-for-visitors</link>
			<description><![CDATA[<p>Stay Home Stay Safe</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/covid-19-information-for-visitors</guid>
			<pubDate>Thu, 16 Apr 2020 00:00:00 +0100</pubDate>
		</item>
				<item>
			<title>Support to Members</title>
			<link>https://www.shetlandtourismassociation.org/news/support-to-members</link>
			<description><![CDATA[<p>Tourism businesses are currently facing a challenge not seen before. During this time, the Shetland Tourism Association is playing a much enhanced support role to members to assist them in accessing information and financial support quickly and effectively.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/support-to-members</guid>
			<pubDate>Thu, 02 Apr 2020 10:43:00 +0100</pubDate>
		</item>
				<item>
			<title>Development Officer Appointed</title>
			<link>https://www.shetlandtourismassociation.org/news/development-officer-appointed</link>
			<description><![CDATA[<p>Shetland Tourism Association are very pleased to announced the appointment of Nadine Samuel as the Development Officer for the next two years.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/development-officer-appointed</guid>
			<pubDate>Mon, 17 Feb 2020 00:00:00 +0000</pubDate>
		</item>
				<item>
			<title>Job Opportunity: Development Officer (re-advertisement)</title>
			<link>https://www.shetlandtourismassociation.org/news/job-opportunity-development-officer</link>
			<description><![CDATA[<p>If you have an interest in tourism in Shetland and a drive to support those working in the industry, then the Development Officer role is right for you.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/job-opportunity-development-officer</guid>
			<pubDate>Fri, 06 Dec 2019 17:20:00 +0000</pubDate>
		</item>
				<item>
			<title>Shetland Tourism Associations AGM</title>
			<link>https://www.shetlandtourismassociation.org/members-area/members-news/example-news</link>
			<description><![CDATA[<p>Welcome Everyone!!</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/members-area/members-news/example-news</guid>
			<pubDate>Wed, 20 Nov 2019 00:00:00 +0000</pubDate>
		</item>
				<item>
			<title>Shetland Tourism Association Annual General Meeting</title>
			<link>https://www.shetlandtourismassociation.org/news/shetland-tourism-association-annual-general-meeting</link>
			<description><![CDATA[<p>The Annual General Meeting of Shetland Tourism Association will take place at 6pm on Thursday 21st November in the scenic location of Busta House.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/shetland-tourism-association-annual-general-meeting</guid>
			<pubDate>Wed, 06 Nov 2019 11:06:00 +0000</pubDate>
		</item>
				<item>
			<title>Could Wellness Tourism be the key to growing YOUR business?</title>
			<link>https://www.shetlandtourismassociation.org/news/tune-into-tourism-webinars-wellness-tourism</link>
			<description><![CDATA[<p>(This article remains for posterity but some information may no longer be up to date) Wellness Tourism is worth over £500bn worldwide, and has grown more than twice as fast as tourism overall.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/tune-into-tourism-webinars-wellness-tourism</guid>
			<pubDate>Mon, 28 Oct 2019 10:30:00 +0000</pubDate>
		</item>
				<item>
			<title>Consultations on Transport Policy and Tourism Tax</title>
			<link>https://www.shetlandtourismassociation.org/news/national-transport-policy</link>
			<description><![CDATA[<p>National Transport Policy … A presentation has been held on the consultation being done by Transport Scotland on the next National Transport Policy. Feedback has been invited on this up to 23rd October and you can have your say here.</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/national-transport-policy</guid>
			<pubDate>Thu, 10 Oct 2019 08:50:25 +0100</pubDate>
		</item>
				<item>
			<title>Introducing our new Website!</title>
			<link>https://www.shetlandtourismassociation.org/news/introducing-our-new-website</link>
			<description><![CDATA[<p>New Website Launch … We are very excited to share with you our new Shetland Tourism Association website created and designed by our friends at NB Communications with photography by John Coutts. Here you will find:</p>]]></description>
			<guid>https://www.shetlandtourismassociation.org/news/introducing-our-new-website</guid>
			<pubDate>Thu, 10 Oct 2019 08:06:00 +0100</pubDate>
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