Following the receipt of funding from the VisitScotland Sector & Destination Operational & Market Readiness Fund, a Shetland-wide assessment of tourism services began last week.

Local company, Island Vista, were selected by Shetland Tourism Association during a recent tender process to carry out the assessment. The company already have close links with many tourism providers in the isles and are well placed to liaise with businesses and communities about re-opening and welcoming local and visiting customers back through the doors.

Businesses will be contacted by Island Vista staff from Monday 10th May onwards and asked to complete an initial online questionnaire, which will be followed up by a telephone interview. The survey will take approximately 5 minutes to complete and respondents will then be contacted to fix a time for a follow up call to discuss the issues facing their business and the industry as a whole. As well as providing an overview of available service provision, this work is also intended to provide a support mechanism for businesses. Those who are seeking guidance or support to re-open will be signposted to appropriate resources.

Jolene Garriock of Island Vista

Shetland Tourism Association Chairwoman Emma Miller said “This research will be extremely valuable to the industry as we look to recover from the prolonged restrictions imposed by Covid. It’s important that we know what services Shetland has to offer, and that we identify gaps in provision or opportunities for the industry. This is as much about helping businesses and making sure they have access to support as it is about gathering the data. I’d encourage everyone who is contacted to engage with the project so we can work together to recover our industry and economy.”

Tourist guide, and partner at Island Vista, Jolene Garriock said "Island Vista are delighted to have been awarded the contract to conduct the Shetland tourism services assessment on behalf of the STA. As we all know, the pandemic has really knocked the tourism industry, both locally and the world over. This is an important piece of work, which will not only help support the tourism industry as they work towards a successful restart but also to assure the local community that tourism businesses are taking all necessary precautions to restart safely and for the benefit of the community."

The team will be contacting businesses in groups throughout the coming months, so not all tourism businesses will hear from them immediately. Anyone who has recently opened a new tourism related business is encouraged to send their contact details to to ensure they are included.

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