We are delighted to announce our Chairperson Emma Miller is a 2020 Top 100 Women in Tourism award winner!

This award is a clear recognition of her talent and dedication to tourism in Shetland and particularly her hard work in supporting the Shetland Tourism Association.

2020 has undoubtedly been one of the most challenging years for the industry but Emma has steered the Shetland Tourism Association through this crisis and shown real motivation, passion, and commitment to helping the sector wherever possible.

Photo credit; Ben Mullay 2020

In response to winning Emma said, “I was very pleased and a bit surprised to find out I’d been included in the Top 100 Women in Tourism list. So many people have been making outstanding efforts particularly these past months to support and promote the vital tourism industry in Scotland and it is great they are being recognised. I give my time to the Shetland Tourism Association and wholeheartedly support the members because I believe they are a fundamental part of what makes Shetland so special. It’s a privilege to work with the individuals who own and run these businesses, and that any of them nominated me for this listing is very humbling”

The 2020 Top 100 includes those working within hotels, destination organisations, tour operators, marketing agencies and visitor attractions. During an unprecedented year, the Top 100 gives special recognition to those working on behalf of the Scottish tourism sector, including colleagues from the Scottish Tourism Alliance, the Association of Scottish Self Caterers, HIT Scotland and the Association of Scottish Visitor Attractions.

Commenting on the 2020 Top 100 Women In Tourism, Susan Russell, Chair of Women In Tourism, said: “2020 has been an unprecedented year for not just tourism, but our way of life as we know it. Today’s announcement gives us an opportunity to recognise colleagues across our industry who go above and beyond on a daily basis.

The Top 100 reflects the sector as a whole – from Shetland to the Scottish Borders and the Outer Hebrides to Fife, and while we recognise the challenges facing our industry, today’s announcement is an important moment to celebrate and thank everyone for all that they have done, and continue to do.”

The industry in Shetland continues to face many challenges and the Shetland Tourism Association are committed to supporting any tourism related businesses in Shetland. We will be hosting our virtual AGM on Thursday November 19th and encourage anyone working in the sector to virtually pop along!

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