Join the Shetland Tourism Association

We are Shetland's tourism industry association, as a body we are able to present the views of the whole industry as a unified voice to our council, the government, destination marketing bodies and transport providers or in any other areas which might affect our industry. We hold a minimum of 6 meetings a year and we get involved in other networking, training and industries events. Not only is Shetland Tourism Association an excellent opportunity to get involved with the issues that our industry faces it provides a great forum for networking and developing the industry within Shetland.


1. Be part of an established network of wide ranging Shetland Tourism Stakeholders.  Explore how your enterprise could benefit from other members' products, services, business connections and knowledge. 

2. Contribute to a forum dedicated to the tourism industry locally and nationally. Present your concerns to those who can influence and effect change locally and take it to a national level via the Scottish Tourism Alliance of which our STA is a member.   The more members we have the stronger our collective voice becomes.

3.  Access up to date information on tourism matters including early information on emerging initiatives from H.I.E., Promote Shetland, Visit Scotland and  S.I.C.

4.  Give your input to Shetland's forthcoming Tourism Strategy update.

5.  Take part in networking events and workshops that can help enhance your business and raise the profile of your own business within the industry.

6.  Get listed on our website

Download your application form here to join Sta membership application form 2017Sta membership application form 2017 (33 KB)

Membership costs £50 per year, we use this fee to promote the development of the tourism industry in Shetland, hold networking events and engage in training events. In previous years the STA has also funded a Shetland stand at the VisitScotland Expo, the STA has now become a smaller partner in this initative which will allow the association to provide further investment back into the industry within Shetland.

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